Whether you’re a brand new small business owner or have years of experience, business marketing is never easy. Ineffective marketing is one of the primary reasons that nearly 50% of small businesses fail by their fifth year.
However, if you’re struggling with your marketing strategy, it doesn’t mean your business is destined to the same fate. The best thing you can do is learn more about your target market and the best ways to gain their attention.
That’s what we’re here for. Keep reading for three of the best types of marketing that will help your business succeed.
1. SEO and PPC Marketing
Search engine optimization is one of the most important digital marketing strategies. It dictates your search engine visibility. When consumers go online to search for products, services, or content related to your industry, your SEO rankings will determine whether or not they find you.
You can boost your organic SEO by:
- Registering with Google My Business
- Publishing keyword-rich articles on your blog
- Using link-building strategies
- Writing meta descriptions for each web page
It takes time to establish a strong SEO ranking. Until then, use pay-per-click advertising to get immediate search rankings. These types of marketing ads pay Google to bring your website to the top of relevant keyword searches.
2. Social Media Marketing
Social media should not be underestimated when it comes to digital marketing. The vast majority of Americans subscribe to at least one social media platform. Most of us have accounts on multiple apps.
Use organic social media marketing to define your brand, create engaging content, and connect with consumers. You can also pay for sponsored ads or posts.
These types of marketing strategies help you get your marketing message in front of larger audiences. Social media ads also provide analytics, so you can see exactly how well each ad performs.
3. Content Marketing
Content marketing is one of the most common types of marketing used by large and small businesses alike. It encompasses a wide array of marketing styles. Content marketing includes:
- Social media posts
- Email campaigns
- Blog articles
- Video marketing
- And more
All of these are essential to your online presence. Blog articles help you relate to your potential customers and clients.
By publishing valuable content on your blog, they will learn to trust you as an authority in the industry. It will also enhance your SEO rankings and generate leads.
Video marketing is also important. People don’t want to just read about why a product or service is amazing. They need to see it in action.
Yet, video marketing isn’t just about showcasing your products or services. You can also use it to define your brand or explain more about you as the owner. People crave this type of authenticity.
What Types of Marketing Are Right for Your Business?
There are countless types of marketing available to you. Which ones are right for your business needs? Which marketing strategies will speak most loudly to your target audience?
We hope this article helps you gain more traction with your business marketing. But if you need more advice, we have more to offer. Check out some of our other articles before you go.