Did you know that 95% of Americans can be reached through vehicle wrap advertising? It’s extremely effective in targeting your audience and getting them to act.
Many companies know the value of fleet vehicle wraps and want to invest in them. It can be hard to understand the pros and cons of custom vehicle wraps, but it’s important to research.
Let’s look at it all in this article!
Pro: Keep It Professional
Professionalism is important when it comes to vehicle wraps. Showing up to a customer’s house in a wrapped vehicle representing your business helps to build trust with your customers.
The first impression you give off to your customers is crucial in gaining that trust and keeping it.
Fleet wraps show that you care about your image and want to stay recognizable at all times. It can be scary to have an unmarked car pull into your driveway, and not know who is getting out of it.
One of the best pros of a vehicle wrap is that they give off a professional first impression.
One great feature of a fleet wrap is that it’s not stuck there forever. Wraps can be removed and replaced with a new one easier than you think.
This means that if you want to switch things up, it’s very easy to do so. For companies that change styles or branding often, this is a great choice.
It can also be helpful in situations where you need to change your call to action. For example, a phone number might have changed or your website URL might be different.
Wraps make it simple to fix these issues and update your vehicles.
Many wonder about vehicle wrap cost, but the truth is that it’s actually quite affordable. While the technicians do have to pay close attention to detail, the process is relatively straightforward.
The price can vary depending on the size of the wrap, but it will cost you less money than you think.
Branding is a great way to keep your business top of mind. Vehicle wraps make branding that much easier to accomplish.
There aren’t many limitations when it comes to your design, and you can have fun choosing the colors and fonts. Your creative ideas can be brought to life and allow you to show your customers what your business is all about.
Con: Planning For the Best
One of the cons with fleet wraps is that they can be hard to plan. Knowing exactly what to put on it can be difficult to decide.
Standard practice is to have your company’s name, logo, phone number, and website on the vehicle at a minimum. Some businesses like to include their taglines or other information for customers.
It’s up to you to decide what you want on it, but this is arguably the hardest part of the process.
Fleet Vehicle Wraps: They’re Worth It
Your business is important, and fleet vehicle wraps are a great way to promote your products and services. With all eyes on your vehicle when it’s on the road, you’re sure to get an awesome return on your investment.
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