6 Best Practices Makeup Pros Swear By

Confidence can make a person beautiful, but beauty can also enhance one’s confidence. When used the right way, cosmetic products like makeup are useful tools in enhancing beauty and boosting one’s confidence at the same time.

Makeup can highlight your best features and deemphasize any blemishes you’re not proud of. This is why it is crucial that women understand the best practices of applying makeup to make the most of it.

Not sure how to use that arsenal of cosmetics? Fret not because below is a list of the six makeup tips you can try according to makeup gurus and other beauty professionals:

  1. Use the Right Tools

Like any other task, applying makeup requires the use of the appropriate set of tools. In fact, professional makeup artists believe that the tools you use are as  important as the skills you have in using them.

Some of the essential brushes and applicators you would need are:

  • Foundation brush
  • Concealer brush
  • Small blending brush
  • Fluffy powder brush
  • Blush brush
  • Precision-angle brush
  • Flat eyeshadow brush
  • Lip brush

By choosing high-quality brushes and makeup products, you choose to become a better makeup artist. In fact, even if you don’t improve your skills too much, your output will be significantly better than before you changed your so-so arsenal of makeup tools.

  1. Clean Your Brushes Regularly and Replace When Necessary

Aside from picking the right tools, you have to maintain them as well. Remember that brushes will not be new for very long, especially if you use them often. They gather up particles from the makeup products as well as facial oils from the people you beautify.

That said, it is crucial that you wash your brushes as well as your hands before applying makeup on anyone. Maintaining cleanliness is the key to keeping even the most sensitive skin safe from irritation.

In the same manner, you should also know the right time to throw away your old sponges and brushes, and replace them with new ones. The price of replacing these products is significantly lower than having to go to the dermatologist to treat skin irritation, or having to deal with a client complaining about your work simply because you used unclean implements.

  1. Mix Foundation with Primer for Longer Lasting Effect

While common makeup beginner knowledge will tell you that primer is applied before the foundation, some makeup experts might have another thing in mind.

One technique professional makeup artists prefer is to mix primer with the foundation for a longer lasting effect. This will also help prevent caking in the foundation, and blend the makeup seamlessly onto the skin.

  1. Don’t Obsess Over Your “Imperfections”

Gone are the days when women have to cover everything up with makeup. In fact, many makeup gurus are now pushing for women to wear less makeup and embrace their so-called “imperfections” by covering them up with layers of cosmetic products.

Of course, no one will judge you if you decide to use a color-correcting palette on your freckles, under-eye circles, and pimple marks. The key lies in identifying your skin’s undertones and knowing how to manipulate them in a way that will look natural while concealing “unwanted colors.”

Here’s a tip: Use opposite hues in the color wheel to cancel out each other. This means that green-pigmented concealers are your best choice in hiding redness on the skin and products with a tinge of orange can effectively obscure blue undertones.

  1. Apply Blush Before the Foundation

Again, this is another counterintuitive technique when you have beginner makeup knowledge, but experts have proven that applying blush before the foundation yields a better effect. After applying, you will find that the result looks more like you’re glowing from within.

  1. Blend Bronzers Better With Triangular Application

When applying bronzers, it is time to ditch your fluffy blush and just draw inverted triangles on each of your cheeks. From there, blend it out for a perfectly chiseled face. You can also use natural cream-based bronzers for a more natural shimmer on the skin.

Applying makeup is certainly not a piece of cake; but it isn’t impossible to master either. 

With the right tools, makeup products, knowledge, and skills, you should be able to boost the confidence and beauty of many women, including yourself.


Marco Caporossi is the CEO and Co-Founder of Alema Professional GmbH. The company offers a selection of products and services, not yet available in Switzerland, in line with the latest beauty market trends. Alema Professional is establishing business partnerships with some of the most prestigious US and international brands that specialize in nailcare, spa manicure and pedicure, skin care, and wellness rituals for the body.