If you’ve recently created a social media profile, you’re not alone. 4.62 billion people use social media.
But using social media and getting noticed is completely different. How can you make your posts stand out from the thousands of others that are posted each second?
To build a social media presence fast, you need certain branding, tips, and tools. Keep reading to learn more.
Set SMART Goals
When you begin building your social media presence, you have two options. Either you can start posting without a strategy and hope for the best, or you can take a step back to conduct research and set goals.
Many businesses and influencers who want to build a social media presence fast will opt for the former, forgoing any planning and simply posting as much as they can.
But you won’t generate much traction if you don’t have some idea of what you want to accomplish. Spending a few hours to set intentions at the beginning of the process will result in a much stronger social media presence.
Create SMART goals: specific, measurable, achievable, relevant, and timely. SMART goals will give you direction and send you toward a goal you can actually accomplish – 10,000 followers in the first month isn’t a reasonable expectation, but maybe 500 is.
Use the Right Platforms
Even with the best set of intentions, you won’t be able to grow your social media presence fast if you’re not using the appropriate platforms. Social media is all about being in the right place at the right time.
Familiarize yourself with popular platforms. Consider the type of content you want to post and the message you’d like to send.
LinkedIn is a favorite among businesses and those who want to build connections for B2B products and services. 94% of B2B marketers use LinkedIn as a content distribution channel.
Facebook is the most-used social media platform in the world. It allows users to create a more personal feel with their audience. From live-streaming options to groups listing apartments, anyone can find their community here.
Instagram focuses on the user experience through the lens of aesthetics. Many influencers and businesses curate a beautiful feed using Instagram’s grid-like configuration. Its shopping feature makes it even easier to buy from a post.
TikTok is breaking records as one of the world’s fastest-growing apps. Content on TikTok appears in the form of short videos. Users applaud the casual nature of the content and the personalization of what appears in their feed.
With all of this in mind, ask yourself how your content fits in.
Display Your Personality
No one wants to see content that reminds them of every other corporate brand on Instagram. In the modern age of communication, people who follow you want to get to know you on a personal level.
Distinguish yourself with your personality. Before every Tweet, update, or upload ask yourself: how does this post contribute to my unique brand?
Think about ways that you can vary your content so it strikes the right balance between social media marketing and forming relationships with your followers. Don’t be afraid to make jokes, post casual content like memes, and post updates of your team at work.
Engage with Other Accounts
When you think of building a large social media presence, what comes to mind? You likely first think of follower count.
But as social media use evolves, the number of followers you have isn’t as important as your engagement.
Take an account with 1000 followers and only three likes per post. That’s not much of a presence, is it? Meanwhile, an account with 500 followers and 80 likes per post have followers who are much more interested in its content.
The early stages of building your account mean that initial engagement will be low. However, one strategy that you can use is to boost some engagement with a free tool.
For instance, a free likes Instagram tool can add a few more likes to photos while you’re working on building your account. When users visit your page, you will have a stronger appearance than if you had no likes.
Of course, remember that you also want to build relationships at the same time. You’ll still need to interact with other accounts to generate comments, reposts, and reshapes. Likes are a stepping stone for your larger goals.
Post on a Frequent Schedule
The most successful social media accounts often stick to a schedule. When you post content at regular intervals, your followers know what to expect and have something to look forward to.
Take this strategy up a notch if you’re looking to grow your account fast. With a longer timeline, you can consistently post once or twice a week and expect your numbers to grow.
But with an impending deadline, you’ll need to step it up a notch. You may need to post once a day to get your name out there.
However, never sacrifice quality for quantity. While you should prepare yourself to post as much as possible during the initial stages of building a social media presence, don’t commit to more than you can handle.
Three great posts a week is always better than 6 decent ones. And as your following reaches the number you want, you can consider scaling back your posts to one or two fewer each week.
Try Automation Tools
At this point, you may feel skeptical. How will you manage to post every day without sacrificing the quality?
Here’s where automation tools become one of the most helpful social media presence tools. Instead of writing posts and uploading them in the moment, you can use automation to plan out posts in advance.
For instance, say you want to post every day on Instagram, Facebook, and LinkedIn. At the beginning of each week, you can write all of your posts for each platform and then schedule them to upload automatically with the tool.
Not only does this save you time, but it also allows you to coordinate posts. Want to make an announcement on three platforms at the same time? Automation makes this easy.
Of course, you can’t plan out every single post in advance. Things change, and you need to leave room to improvise when necessary. This brings us to the next point: stay in the know.
Stay in the Know
To build your social media presence quickly, you’ll need to post content that reflects what people care about.
Some content (referred to as “evergreen content”) remains popular over the test of time. But most of what you see on social media reflects current trends and changing opinions – after all, social media is where people go to learn about updates in real-time.
You’ll need to stay in the know if you want your social media profile to take off. This means following popular accounts, reading about trends, and doing some of your own research.
For instance, consider Twitter. Research shows that posts with hashtags get 100% more engagement. And the same source revealed that #BTS was the top hashtag in 2021.
What does this mean for your social media presence? Perhaps #BTS is a hashtag that you could leverage for increased visibility. Or maybe, you’ll find out that a different hashtag takes the top spot in 2022.
Build a Social Media Presence Fast
Build a social media presence quickly using the above tips. With a proper strategy and a commitment to posting often, you can make your account stand out.
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