With more than 4.1 billion email users in 2021, people send nearly 60 billion emails every day!
Because of the proliferation of email, you may think stationery, especially for your business, is obsolete. But that’s far from the truth; stationery is still important for business.
Keep reading to learn about some of the benefits of stationery.
Branding
Using stationery is an excellent way to brand your business. Every time your customers open a letter or package from you, they will instantly see your colors, logo, or other graphics that you use to identify your business.
If you don’t use stationery, you miss an excellent opportunity to connect your customers to your brand’s visual identity.
For example, if you own a clothing boutique, you can send each customer a short handwritten letter on company stationery with each order. As a result, customers won’t just be excited about their orders.
They’ll love seeing the letter too because they know someone took the time to write to them personally. Plus, customers will see your stationery and have a visual reminder of your brand, prompting them to think about ordering again when they wear your clothes.
Don’t be afraid to get creative with your branding designs.
Looks Professional
Aside from building a brand, company stationery looks professional. Having stationery is a long-term commitment to your company. It’s these little things that make customers trust your business and know you can handle their inquiries.
Further, one of the best stationery tips is to look for industry-specific stationery suppliers. This helps boost professionalism even more.
For instance, a law firm and a graphic designer should not have the same stationery. The law firm can look for supplies at Legal Supply, while the graphic designer can make their own stationery or ask another designer to help.
Stationery Use Is Versatile
Don’t worry about how to use stationery because it’s very versatile. You can use business stationery for:
- Business cards
- Letters
- Envelopes
- Invoices
- Delivery notes
- Folders
- Notebooks
Having high-quality business cards on company stationery to hand out when you’re networking is key. It’s the first way many people connect with your business. In addition, any follow-up correspondence via letters or invoices will help connect customers to your brand.
As mentioned, letters and delivery notes are great to send to customers.
Letters are also great for employee-to-employee communication. There are more benefits to writing personal letters than emails, especially now that we spend so much time online.
Putting letters, invoices, and delivery notes in stylized envelopes further solidifies your brand.
Employees can use company folders and notebooks too. If they go to a meeting with members of another company, they will see your brand represented on the stationery. You can even give out stationery to guests and customers to extend your brand further.
Order Stationery Now
Stationery for your business ensures you build your brand, connect with customers, and remain trustworthy. If you don’t have stationery, make sure to order some right away!
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