What the Logo Design Process Actually Looks Like in Practice

Did you know that Apple’s logo is considered to be the single most recognizable symbol in the entire world?

There are many types of logos out there, but not all of them are memorable. That’s why it’s crucial to spend as much time as possible making something that can elevate your brand rather than bring it down.

Are you wondering what you have to do? Keep reading to learn all about what the logo design process looks like in practice.


Even the best logos had to start with a simple idea. Instead of being intimidated by a blank page, you should fill it up with as many sketches as possible. To get inspiration, you can think about what your brand is all about and how you want to make a mark on the industry.

If the logo doesn’t come to your right away, don’t worry because just trying to find it will allow your creative juices to flow. It can sometimes take a hundred doodles to get one that’s worth a second look. Don’t hesitate to ask for some help from your friends and family members.


The next step in the branding process involves creating cleaner and professional mock-ups of the best logos you’ve come up with. This will allow you to make fine-tuned adjustments where necessary.

One of the best files types for logos is a transparent png because you can see what it would look like on your products. If you’re ever in doubt about a logo, seeing it on the actual product can go a long way toward making up your mind.

Remember that you’re logo is going to appear in many other places as well. From something as small and thin as a pencil to something as big and bold as a billboard, your logo should always be recognizable. No matter the different types of brands, the best logos can still be discernable in black and white.

The Memory Test

Are you wondering how you can make sure your logo is memorable? The good news is that you can perform a test instead of guessing.

You should print your logo out and then show it to a handful of people. After several minutes have gone by, ask them to draw the logo they were shown. If most people don’t get close, then it’s back to the drawing board.

There are other variations of this test if you want to make things easier or more difficult.

Ready to Excel at the Logo Design Process?

Now that you’ve learned about what the logo design process looks like in practice, you can try it out for yourself. With enough elbow grease and help from people you trust, you’ll have an iconic logo for your start-up.

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