6 Points to Remember Before Buying Beauty Products Online

Over the years, demand for skincare and beauty products worldwide has soared. Men and women alike – continue to look for items that can make them look and feel radiant. Due to the increase in demand for beauty items, the effect has been an increase in the supply within the global market.

These days, almost anything can be bought online, cosmetics and skincare products are no exception. With the emergence of quick and easy shopping through e-commerce, there seem to be more and more products to choose from. While this is great in some ways, it also comes with the challenge of finding the right item for your specific needs.

To help you shop beauty products online wisely, here are six points you must remember before heading to the virtual checkout counter:

1.   Check the Ingredients

While you may not have the luxury to hold the product in your hands, you can still check the ingredients of specific cosmetic items online. This can be through the product description or the attached photo of the item itself.

It’s important to check the ingredients to see whether the products you wish to buy don’t have ingredients that may have unpleasant effects on your skin. It will also help you avoid wasting money on items with parabens, BHT, BHA, Toluene, and other substances that may irritate your skin or cause allergies.

2.   Know Your Skin Type

Another major consideration to have prior to buying beauty products is the type of skin you have.

There are some products that work great for one skin type but may cause unpleasant consequences for others. Below are some examples of how certain ingredients affect specific skin types:

Dry Skin

Benzoyl peroxide is a miracle worker for acne, but people with dry skin need to avoid products as it can cause excessive dryness.

Sensitive Skin

Certain alpha hydroxy acids (AHA) like lactic acid and glycolic acid have promising effects on the skin. In fact, there has been extensive research proving their efficacy in exfoliation and brightening skin complexion. However, people with sensitive skin are advised to avoid products with these ingredients and go for ones with wrinkle-fighting action instead.

3.   Consider the Brand

While it may be tempting to try new and upcoming brands that offer promising benefits at a fraction of the cost, it is still safest to go with those that have established a reputation in the industry. This is because these companies already have the necessary testing procedures to ensure that the ingredients used and the manner of production of skincare products are not subpar.

4.   Request for Samples

In physical stores, you have the luxury of testing cosmetics and other beauty products. Some e-commerce platforms, particularly those directly linked to the product manufacturer, may also have this kind of offering.

If so, make sure you take advantage of it by requesting samples of their product. This way, you can see for yourself whether a product is worth your money and if it doesn’t have unpleasant side effects on your skin and overall health.

5.   Read Product Reviews

As with other kinds of items purchased online, product reviews serve as a great guide for buying beauty products. This is because past users are likely to share details about the effects of the product they have bought and experienced.

Obviously, you’d want a product that has positive reviews through and through. You should also remember to check the expiration dates and warranty of a product. If it’s not indicated in the product description, reach out to the seller and ask for these details.

6.   Be Reasonable and Critical

While it may be tempting, make sure that you remain critical when buying makeup online, especially if the price tag is too good to be true.

Aside from the price, you should also take into account all the facets of a good beauty product like its ingredients and proven results (based on testimonies by past users). The brand is also a  determining factor on the ingredients used to make cosmetic product.

Before You Add to Cart

Before you can proceed to the checkout, try to make sure that you won’t regret buying the items in your cart. To do so, it is crucial that you have ample knowledge about the kind of products you are buying and online shopping in general. Use this article as a guide for purchasing beauty and skincare products online.


George Azar is Co-Founder and CEO of He has extensive work experience with blue chip multinational organizations on both regional and global levels. George is also the founder of companies in the fields of advertising and media buying, professional trainings and development.